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I'm Amelia and I help businesses to grow through practical simple marketing that works.
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The About Us section of your website is critical as it provides visitors with background information about your company. Users who land on your About Us page are prime prospects looking for an overview of your business. They are researching your history to see whether you are a good fit.
The About Us page is sometimes overlooked when designing a website, yet it is crucial to your site’s success. Check out this guide to learn the proper procedure.
Your About Us page isn’t really about you, and that’s the most crucial thing to remember. The reader is the main focus.
Explain to the reader how you will get them out of their bind and solve their issues on this page. In addition to the facts, it details your hopes for the future. For the top of your About Us page, try something like “I assist companies .” It explains what you do while shifting the spotlight to them.
If you want to attract real customers, not just clickbait ones, stick to the facts on your About Us page. You should clarify the unique value you bring to the table but avoid appearing boastful. Nobody who comes here is in the market to purchase. People are researching your firm to decide whether they want to devote more time to explore your website.
If you have a high-resolution photograph, here would be the perfect spot to display it. Any page on your site can benefit from an accompanying picture which will also help with brand recognition. You should choose a photo of a happy you, happy staff, or anything else that humanises your business, as this page is all about you. Anything representing your company and its values might serve as a brand ambassador.
The site visitor has landed on this page looking for an explanation of what makes your company special. You can highlight what sets you apart from the rest here. Defend your unique selling proposition by outlining how you excel above the alternatives. Sharing the history of your company can do wonders for this. You want all this to convince prospective clients to purchase from you rather than your competitors.
Develop a thorough customer profile of your perfect client. Create custom material for this person to read on your About Us page. You wouldn’t use the same tone of voice if you were writing to a young mother seeking healthy items as you would to a startup entrepreneur looking for business solutions. You must first identify your target audience to write effectively for them.
Spend some time on the writing to make it engaging while keeping to the facts and addressing the visitor’s issues. Liven up the wording with some flourishes. Use your imagination, but make sure your purpose is evident straight away. A poorly edited About Us page might send the wrong message to potential customers.
Learn more about creating an effective and unique About Us page that works hard for you. My course on Web Content that teaches the A to Z of planning and writing your website content to support your achievement of business goals is in the works.
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For tips and updates follow me on Insta @ameliacopywriter
I'm from the corporate marketing world, and am sharing my skills to help small businesses grow.
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