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I'm Amelia and I help businesses to grow through practical simple marketing that works.
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Your website’s content is what establishes credibility, establishes a rapport with visitors, and ultimately motivates them to perform the desired action. Your content may be the issue if your website isn’t helping you reach your objectives. To enhance your website’s functionality, you may need to periodically evaluate its current state and make any required adjustments.
One should begin by identifying the function of each page. In this regard, your homepage should serve as a portal to the relevant sub-pages. You want customers to purchase from your product page. You’ve got some great resources up on your site, and you even connect to your knowledge product. In order to keep track of the data you’ll be collecting from each page you analyze, create a spreadsheet.
Analyze the data about your website’s traffic. Utilize a user-friendly, no-cost software package. You need to learn how long visitors spend on each page and then what they do next. For this, Google’s free analytics service is enough.
When you have identified a goal for each page, you can see if your audience is responding positively. Do people respond to your calls to action on the pages? How often do they frequent your site and read posts? Check to see whether people are really doing what you want them to by using the help of analytics. If they aren’t, then you need to address why they aren’t.
Analytics can also reveal which posts are getting the most attention. Investigate the most popular pages to see where your audience is spending their time. Your readers care most about these issues. If, for instance, you run a coaching blog and have written about the benefits of using webinars in your marketing strategy, you can benefit from expanding your content to include this area.
Review your material and ensure that it is as current as possible. Attempt to find any holes that might be filled. You may find that some little rewriting or editing is necessary as part of your evaluation. If you come across any typos or inaccuracies, make the necessary changes and keep an eye out for anything that seems off-brand.
Examine the websites of similar businesses as part of your analysis. To gauge how well yours performs, you may easily compare it to others. You may learn what they’re doing well and where they’re falling short, which might help you figure out how to set yourself apart. It is recommended that you research the competition by checking out their online presence. You can check how yours measures up to the others by comparing. You may learn what they’re doing well and where they’re falling short, which might help you figure out how to set yourself apart.
An audit of your website’s content serves more than simply a performance check. Construct a comprehensive strategy after evaluating its effectiveness. Set some objectives for the site. What changes can you make to its performance, given that you know how well it’s doing?
When should you examine your content? You can never do too many audits and optimizations of your site, but it’s advisable to check in at least once a year.
Do you want to learn more about creating the right content for your website? Check out my course, A to Z of Web Content Course, which teaches you the A to Z of website content and helps you achieve your business goals. Coming soon.
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I'm from the corporate marketing world, and am sharing my skills to help small businesses grow.
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