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I'm Amelia and I help businesses to grow through practical simple marketing that works.
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Creating engaging social media content can sometimes feel like a daunting task, especially when you’re trying to balance everything else in your business. But having a few go-to content types can make it easier to keep your feed fresh, informative, and relevant. Here are six types of social media posts that will help your business connect with your audience, build trust, and drive growth.
People love learning new things, especially when it can help solve their problems or make their lives easier. Educational posts help position you as an expert in your field and give your audience real value.
Ideas for Educational Posts:
Example: “Struggling to get more customers on LinkedIn? Here are 3 strategies you can use to boost your profile visibility today.”
People love to see the human side of your business, and behind-the-scenes content helps them connect with your brand on a personal level. Sharing what happens “behind the curtain” helps build authenticity and trust.
Ideas for Behind-the-Scenes Posts:
Example: “Here’s a sneak peek at how we prepare our organic skincare products—every batch is handcrafted with love!”
Nothing builds trust quite like the words of satisfied customers. Testimonials and reviews give potential clients the confidence to work with you by showing them that others have already had a great experience.
Ideas for Customer Testimonial Posts:
Example: “We helped [Client Name] increase their sales by 40% with a targeted marketing strategy—here’s what they had to say!”
Your audience may not always know the full range of your offerings, so regularly highlighting a product or service ensures they’re aware of everything you do. The key is to focus on the benefits and explain how your product or service solves a problem for your audience.
Ideas for Product or Service Highlight Posts:
Example: “Our new project management software helps small businesses streamline tasks and improve productivity—find out how it can make your day-to-day operations smoother.”
Social media is all about conversations, and posts that invite engagement are a great way to spark interaction with your audience. The more engagement your posts receive, the more likely they are to be shown in your followers’ feeds, increasing your visibility.
Ideas for Engagement Posts:
Example: “What’s the biggest challenge you face in marketing your business? Let us know in the comments!”
Every day is a “National Day” of something—whether it’s National Coffee Day or Small Business Saturday, these events can offer an excellent opportunity to create timely and relevant content. By tying your business to these days, you can tap into trending topics and get involved in larger conversations.
Ideas for National Day Posts:
Example: “Happy National Coffee Day! Today only, enjoy 20% off any order of our freshly brewed coffee blends—visit us and get your caffeine fix!”
The most effective social media strategies involve a mix of content that informs, engages, and builds trust. By incorporating these six types of posts—educational, behind-the-scenes, testimonials, product highlights, engagement, and national day posts—you’ll keep your audience interested and position your business as an industry leader.
Remember, consistency is key. Try planning your content in advance and rotating these post types to keep your feed balanced and varied. If you’re ever unsure what to post next, come back to this list and get inspired!
Hello!
For tips and updates follow me on Insta @ameliacopywriter
I'm from the corporate marketing world, and am sharing my skills to help small businesses grow.
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