You pick what you need, as there are a plenty of options for you and your LinkedIn presence.
LinkedIn Profile About Section - a well written LinkedIn profile that showcases who you are what you've achieved. The most popular option for those who want a new job or new business opportunities. You're going to:
- get found by people looking for somebody like you
- proves you are a credible expert in your profession
- have a light shone on your unique wealth of skills, talents and experience
- annoys your former employer, really - they shouldn't have let you go!
- A phone call to be sure we're on the same page
- Search friendly so they can find you
- Tips on how to expand your network so you get found easier by other LinkedIn users
LinkedIn Job History - I'll go into detail about what you've done before and make the link between what you did and what you want to do next to make you a great choice. Completing this section in full also helps you with greater LinkedIn search engine results - ie more people will come across you when they search.
LinkedIn Profile Images - I'll advise on whether you have the right profile image and supply you with a banner image to help you to stand out from the crowd.
LinkedIn Company Page- if you want to promote your business, I'll write a search friendly LinkedIn company page that will make it clear about what you offer and why you're the best business to hire for the 'job'.